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Home >> Knowledge Base >>Glossary
Glossary
GLOSSARY
A - B -C - D - E - F - G - H - I - J - K - L - M - N - O - P - R - S - T - U - V - W
 
301 redirect: internet server setting bringing in traffic from one website to another
 
404 errors: indicates that a file requested over the internet cannot be found

 
A
Alt Tag: describes pictures and other graphics when a particular internet browser isn’t set to allow image display
Anchor Text: text which users can click on to be redirected to another website; describes the content of the linked page
Affiliate Marketing: the promotion of online businesses using advertisements on another website; in return, the affiliate gets paid for the display of the ad
Affiliate Network: another company which tracks all transactions between online businesses and their affiliates
Affiliate Fraud: illegal activities done by repeating clicks on income-generating links
Ad Space: area on web pages designated for banner ads
Apache: open-source software on UNIX and Linux systems
Above the fold: parts of a web page that are physically seen
Auto-responders: automatic responses sent by email servers
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B
Banner ad: an ad endorsing a product on a webpage; 468 pixels x 60 pixels
Button ad: an ad on a webpage smaller than a banner
Back links: links leading to a particular page; increase web ranking
Bid management software: software used for management and reporting of search marketing campaigns
Black-hat SEO: unethical SEO practices of dodging search engine algorithms
Blog: a public platform which allows writers to post opinions and information online
Bounce rate: site visitors leaving the site after viewing just one page; expressed as a percentage
Brand misspellings: mistyping of brand names in search boxes or in address boxes
Bounce messages: undelivered emails
Bulk: spam messages
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C
Cookies: web files that provide information about user purchases and sites previously visited
Contextual marketing: the placing of products and services right beside relevant content
CPC: cost-per-click: billing mechanism for online ads
CPL:  cost per lead
CPM: cost per thousand; based on the number of thousands of impressions from an ad
Cascading Style Sheet (CSS): HTML feature giving users and developers control over web page display
Cloaking: unethical practice of hiding content from users and search engines during certain times
Call to action: terms in marketing emails to encourage readers to do something
Click-through: clicking on links in marketing emails
Click-through rate (CTR): number of clicks for every 100 ad impressions
Commercial email: mails sent to advertise products
Cross-sell: recommending additional products to existing customers
Caching: storing of web files on computers for re-using
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D
Directories: a collection of various sites
Doorway page: a page outside the structure of a parent site
Double opt-in: subscribing to online services twice
Double opt-out: used to unsubscribe from mail services
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E
Email blast: many emails sent to various readers
Entry page: see landing page
Express consent: clicking on a link to receive emails
Eye balls: slang for web page viewers
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F
False positives: emails mistakenly recognized as spam
Format: encoding of an email
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G
Geo navigation: links shown on each page of a particular site
Geo tracking: used by online advertisers to show where their ads run
Graphical text: JPEG and GIF image files G
YM: Google, Yahoo, and MSN
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H
Hit: times a particular page is viewed
HTML: language used to develop web pages
Hard bounce: email bouncing due to nonexistence of email address or domain
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I
Impressions: recorded page views
Inbound links: links pointing to another site
Index: the process of when a search engine stores a web page’s information
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J
JavaScript: language used to create interactive sites
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K
Keyword: search term typed in by users Keyword density: times a keyword appears in content
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L
Landing page: page a user is directed to after clicking on links
Link validator: software which tests if links are functional
Link ability: checking if a webpage can receive inbound links
List broker: an entity reselling or renting lists of email addresses
List building: generating a list of email addresses for marketing campaigns
List host: manages large email address databases
List manager: software maintaining email mailing lists
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M
Meta description tag: HTML coding describing web page content
Metric: standard of measurement
Meta data: hidden information describing the content of a web page document
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N
Niche directories: online directories linking to sites in the same industry
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O
Online marketing: advertising products on the internet
Organic SEO: naturally optimizing websites
Open rate: emails opened by users vs. total emails sent to user
Opt-in: consenting to be included in mailing lists
Opt-out: an option to be excluded from a mailing list
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P
Page rank: tool to assess a web page’s online credibility
Page view: unique visitors to a web page
Paid inclusions: a website paying to be included in search result pages
PPC: a website paying a bid price for each click on an ad
Privacy: set of guidelines protecting a user’s personal information
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R
Robot: used by search engines to index pages
RSS: online format supporting live news feeds
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S
SEM: search engine marketing
Spamming: sending unsolicited communications
Spider: see Robot
SERP: search engine result page
Sniffer: software monitoring network activity
Scraping: extracting content from sites
SEO: search engine optimization
Search query: keywords entered into search engine
Segmentation: dividing customers into groups
Soft bounce: bouncing back of emails due to insufficient inbox space
Spam: unsolicited email
Spam filter: filters used to segregate spam from genuine emails
Subject line: shows email content to a recipient
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T
Topical community: sites sharing similar themes
Tracking: keeping track of online marketing results
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U
Unique visitor: a single individual visiting a website
Usability: user-friendliness of a site
Unique click: clicks made by a particular user
Unsolicited email: commercial and advertising emails sent without consent
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V
Visible text: text on a site seen by users
Vblog: video blog
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W
Web analytics: analysis of online activities
Web syndication: making content available to different sites
White hat: ethical SEO practices
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